Taste. Discover. Experience.
DATE: 1-3, October 2026
LOCATION: Nairobi, Kenya (the specific venue is still brewing . . . we shall inform you soon)
TIMINGS: 09.00-21.00 hours daily
THE MISSION
Welcome to Kenya's Ultimate Food, Hospitality & Travel Experience!!
The AFMASS Food & Drink Festival is a vibrant celebration of food, drink, culture, and innovation—bringing together the very best of Kenya, Africa, and the world in one dynamic, immersive experience.
From farm to fork and from local traditions to global trends, the festival showcases the richness, diversity, and future of the food and beverage industry.
Designed for consumers, professionals, and families alike, the festival offers a unique journey through curated zones featuring fresh produce, artisanal creations, packaged foods, beverages, culinary artistry, and lifestyle experiences.
Visitors to the Festival will savour and taste exceptional products, discover new brands and ideas, and experience live demonstrations, masterclasses, and interactive showcases.
At its heart, the AFMASS Food & Drink Festival is more than an event—it is a platform that connects people, businesses, and cultures.
It celebrates the passion of food producers and processors, the creativity of chefs and innovators, and the growing opportunities within Africa’s food and beverage ecosystem.
Whether you are exploring the bold flavours of Kenya, sampling global cuisines, learning from industry experts, or simply enjoying great food with family and friends, the festival delivers an unforgettable experience.
Taste the best. Discover the new. Experience the future of food & drink.
Key Numbers at the Festival
10,000+
Local, Regional & International Attendees
100+
Local, Regional & International Sponsors & Exhibitors
10
Exhibition Zones & Highlights
3
Days of Food, Fun & Connections
THE ATTRACTIONS
Key Attractions at the Festival
The Festival will consist of 3 days of the following activities:
Thematic Food & Beverage Market Zones
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Local and international exhibitors showcasing fresh and packaged food & beverage products and hospitality solutions.
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Farmers’ and artisanal food market featuring organic and specialty products.
- Each pavillion to showcase a particular product type (eg. dairy, snacks, fruits & veg) or region.
Live Cooking, Chef / Mixology Competitions
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Renowned chefs and mixologists preparing signature dishes and innovative drinks, giving cooking tips and discussing culinary traditions.
- Chef battles, mixology contests and brewing competitions
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Food pairing sessions (e.g., wine & cheese, beer & nyama choma, coffee & pastries).
Music, Fun & Outdoor Activities
- Three days of fun and experience, with music, dance and more
- Outdoor activities, featuring live demos, gear showcases and other activities
Innovation & Knowledge Hub
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Seminars and panels on food nutrition & safety, food trends, sustainability, agrifood technologies, and entrepreneurship.
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Travel talks and seminars on market trends, digital tourism, sustainability and adventure travel innovations
Hospitality & Cultural Culinary Show
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Showcasing Kenya diverse regional cuisines alongside African and global culinary traditions.
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Showcasing Kenya and Africa’s hospitality, travel and experiential products and services
- Evening music, poetry and dance performances, with themed nights (e.g. Flavours of the Coast, etc)
Family & Lifestyle Zone
- Kids’ cooking workshops and story-telling
- Healthy eating demos, nutrition games and “Little Farmers Market”
- Family-friendly games and entertainment
Audience Profile at the Festival
AFMASS Food & Drink Festival attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .
Local & Global Consumers & Food Enthusiasts
Looking for tasting experiences, new products, entertainment, family-friendly activities, and premium lifestyle exposure, including:
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Urban middle- and upper-income individuals and families
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Young professionals and trend-driven consumers
- Travellers and tourists
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Food lovers, home cooks, and lifestyle enthusiasts
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Explorers of new brands, flavours, and experiences
Importers, Retail & Trade Buyers
Seeking new products, supplier partnerships, exclusive deals, and market trends, such as:
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Supermarket and hypermarket buyers
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Distributors, wholesalers, and importers
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Convenience store and specialty shop owners
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E-commerce and online retail operators
Hospitality & Foodservice Buyers
Looking for HORECA machinery, ingredients, commodities, menu inspiration, and supplier connections, such as:
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Hotel and restaurant owners and managers
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Chefs, bakers, and menu developers
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Caterers and event planners
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Baristas, mixologists, and beverage professionals
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Hospitals and other institutional buyers
Food & Beverage Industry Investors & Managers
Seeking to discover innovations, partnerships, industry insights, and market expansion opportunities, such as:
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Food and beverage manufacturers and processors
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Brand owners and product developers
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Packaging, logistics, and supply chain providers
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Quality assurance and R&D professionals
International Delegations & Investors
Looking for market access, partnerships, distribution channels and investment opportunities, such as:
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Exporters and international brands
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Trade promotion organizations and embassies
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Investors and venture capitalists
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Market entry and expansion specialists
Agriculture & Primary Producers
Seeking market linkages, value addition opportunities, and industry insights, such as:
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Farmers and cooperatives (dairy, horticulture, coffee, tea, etc.)
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Agribusiness companies and input suppliers
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Agriculture sector value chain stakeholders
Students, Professionals & Emerging Talent
Looking for learning, inspiration, mentorship, and career opportunities, such as:
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Culinary students and hospitality trainees
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Food science and nutrition students
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Young entrepreneurs and startups
Government, NGOs & Industry Bodies
Seeking to Sector growth, policy engagement, and stakeholder collaboration, such as:
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Govt. regulators and policymakers
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Industry associations and chambers of commerce
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Development organizations and NGOs
- Diplomatic missions and embassies
SPONSORS & EXHIBITORS
Sign Up to Sponsor / Exhibit at the Festival
AFMASS Food & Drink Festival offers your company the perfect opportunity to connect, engage and do business directly with consumers and investors and managers across the hospitality & travel industries in Kenya and Eastern Africa.
Sign up today to become a Sponsor of the Festival or take up affordable exhibition slots at the regional Festival
Confirmed Sponsors
Contact the organisers for sponsorship and exhibition opportunities
Powered By:
AFMASS Food & Drink Festival is organised by the publishers of the most influential magazines and websites for the food, beverage and milling and hospitality industries in Africa and the Middle East . . .
Organised By:
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage and hospitality industry in Kenya and Eastern Africa.