Sign up to Attend
NOTE: Registration portal for the Festival opens August 1, 2026 – see you soon
Six Reasons why you must Attend the Festival
AFMASS Food & Drink Festival attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers from Kenya, Africa and globally.
There are many reasons to attend the Festival, including:
- Taste the Best of Kenya, Africa & the World
Experience an unmatched variety of fresh, processed, and packaged food and beverage products—from local favourites to global innovations. Enjoy live tastings, discover new flavours, and explore emerging trends shaping the industry.
- Discover New Brands, Products & Innovations
Be among the first to encounter new product launches, cutting-edge food and beverage innovations, and unique offerings from both established brands and emerging entrepreneurs across the value chain.
- Connect with Buyers, Suppliers & Industry Leaders
Meet and engage with a powerful mix of retailers, distributors, hospitality professionals, manufacturers, and investors—making the festival a prime platform for networking, partnerships, and business growth.
- Learn from Experts & Culinary Masters
Gain insights from top chefs, industry professionals, and innovators through live cooking shows, masterclasses, and demonstrations at the TasteMasters Culinary Show & MasterClass Theatre and across the Festival.
- Experience Food, Culture & Lifestyle in One Place
Go beyond food with immersive experiences across themed zones—celebrating travel, culture, family, and lifestyle in a vibrant, festival atmosphere designed for all ages.
- Unlock Business & Investment Opportunities
Whether you are a startup, SME, or established company, the festival offers direct access to market opportunities, distribution channels, and potential investors looking to tap into Africa’s fast-growing food and beverage sector.
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage and hospitality industry in Kenya and Eastern Africa.