The Family & Lifestyle Zone
Taste. Discover. Experience. Fun for Everyone.
The Family & Lifestyle Zone at the AFMASS Food & Drink Festival is a vibrant, welcoming space designed for fun, relaxation, and shared experiences for visitors of all ages.
Blending food, entertainment, wellness, and everyday living, this zone creates a balanced festival environment where families, friends, and lifestyle enthusiasts can unwind and connect.
Visitors can enjoy a variety of engaging activities—from kid-friendly play areas and interactive games to lifestyle showcases featuring home, health, and wellness products.
The Zone also offers a selection of convenient, family-oriented food and beverage options, making it an ideal spot to take a break while still enjoying the festival atmosphere.
With live entertainment, mini-activations, and interactive brand experiences, the Family & Lifestyle Zone provides a safe, inclusive, and enjoyable environment for everyone.
It’s a place where the Festival extends beyond food and drink—celebrating togetherness, well-being, and the joy of shared moments.
Audience Profile at the Festival
AFMASS Food & Drink Festival attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .
Local & Global Consumers & Food Enthusiasts
Looking for tasting experiences, new products, entertainment, family-friendly activities, and premium lifestyle exposure, including:
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Urban middle- and upper-income individuals and families
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Young professionals and trend-driven consumers
- Travellers and tourists
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Food lovers, home cooks, and lifestyle enthusiasts
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Explorers of new brands, flavours, and experiences
Importers, Retail & Trade Buyers
Seeking new products, supplier partnerships, exclusive deals, and market trends, such as:
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Supermarket and hypermarket buyers
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Distributors, wholesalers, and importers
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Convenience store and specialty shop owners
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E-commerce and online retail operators
Hospitality & Foodservice Buyers
Looking for HORECA machinery, ingredients, commodities, menu inspiration, and supplier connections, such as:
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Hotel and restaurant owners and managers
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Chefs, bakers, and menu developers
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Caterers and event planners
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Baristas, mixologists, and beverage professionals
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Hospitals and other institutional buyers
Food & Beverage Industry Investors & Managers
Seeking to discover innovations, partnerships, industry insights, and market expansion opportunities, such as:
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Food and beverage manufacturers and processors
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Brand owners and product developers
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Packaging, logistics, and supply chain providers
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Quality assurance and R&D professionals
International Delegations & Investors
Looking for market access, partnerships, distribution channels and investment opportunities, such as:
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Exporters and international brands
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Trade promotion organizations and embassies
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Investors and venture capitalists
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Market entry and expansion specialists
Agriculture & Primary Producers
Seeking market linkages, value addition opportunities, and industry insights, such as:
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Farmers and cooperatives (dairy, horticulture, coffee, tea, etc.)
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Agribusiness companies and input suppliers
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Agriculture sector value chain stakeholders
Students, Professionals & Emerging Talent
Looking for learning, inspiration, mentorship, and career opportunities, such as:
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Culinary students and hospitality trainees
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Food science and nutrition students
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Young entrepreneurs and startups
Government, NGOs & Industry Bodies
Seeking to Sector growth, policy engagement, and stakeholder collaboration, such as:
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Govt. regulators and policymakers
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Industry associations and chambers of commerce
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Development organizations and NGOs
- Diplomatic missions and embassies
What's on Show at the Festival?
The Expo areas at the AFMASS Food & Drink Festival showcase local, regional and international companies and start-ups in the following sectors:
Fresh & Packaged Food Products
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Baked goods, snacks and flours
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Packaged and processed foods - ready meals, fats/oils, confectionery products
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
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Ethnic, organic, “free-from” & health-focused foods
- Fruits & vegetables, preserves and spreads
Drinks & Beverages
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
Hospitality, Catering & Food Service Equipment & Furniture
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Kitchen equipment, cooking apparatus, dishwashers, refrigeration units
- Furniture, décor, linen, tables, chairs etc. that support food & drink venues
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Tableware, glassware, serving, point of sale systems etc
Services & Technology Solutions
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Technology: software for food traceability or POS, supply chain solutions, ordering systems etc.
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Consultancy, certification, quality assurance & laboratory testing services
Hospitality, Travel & Adventure Products & Services
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Hotels, Motels, Resorts, Camps and eco-tourism providers
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Travel Agencies & Tour Operators
- Outdoor adventure sports equipment and accessories
- Commercial Kitchens, Restaurants & Hotel Construction Services
- Airlines and transport providers
- Energy, waste, water and utility products and services
Food Ingredients & Equipment
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Spices, sauces, seasonings, premixes & flavourings
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Baking ingredients, coking oils/fats, food preservatives, etc
- Flavourings & colorings; sweeteners, salts and texture ingredients
- Machinery for food processing, bottling/filling, freezing/chilling units
- Packaging materials, wrapping, labeling, cold storage, transport & logistics solutions
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage and hospitality industry in Kenya and Eastern Africa.