The International Country Pavilion Zone
Taste. Discover. Experience. Flavours of the World
The International Country Pavilions Zone at the AFMASS Food & Drink Festival is a vibrant global marketplace that brings together the tastes, cultures, and innovations of countries from across Africa and around the world.
This dynamic Zone showcases a rich mix of fresh, processed, and packaged food and beverage products—offering visitors a unique opportunity to explore international cuisines, ingredients, and brands all in one place.
From premium exports and traditional specialties to modern, trend-driven products, the pavilions highlight the diversity and quality of global food systems.
National delegations, trade bodies and associations, and international brands present their best offerings, creating a platform for cultural exchange, trade discovery, and business networking.
Visitors can sample authentic foods and drinks, discover new flavours, and learn about different culinary traditions while engaging directly with producers, exporters, and distributors.
For retailers, distributors and other industry business owners, managers and professionals, the Zone serves as a gateway to sourcing products, partnerships, and market insights across multiple regions of Africa and the World.
What's on Show at the Festival?
The Expo areas at the AFMASS Food & Drink Festival showcase local, regional and international companies and start-ups in the following sectors:
Fresh & Packaged Food Products
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Baked goods, snacks and flours
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Packaged and processed foods - ready meals, fats/oils, confectionery products
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
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Ethnic, organic, “free-from” & health-focused foods
- Fruits & vegetables, preserves and spreads
Drinks & Beverages
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
Hospitality, Catering & Food Service Equipment & Furniture
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Kitchen equipment, cooking apparatus, dishwashers, refrigeration units
- Furniture, décor, linen, tables, chairs etc. that support food & drink venues
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Tableware, glassware, serving, point of sale systems etc
Services & Technology Solutions
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Technology: software for food traceability or POS, supply chain solutions, ordering systems etc.
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Consultancy, certification, quality assurance & laboratory testing services
Hospitality, Travel & Adventure Products & Services
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Hotels, Motels, Resorts, Camps and eco-tourism providers
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Travel Agencies & Tour Operators
- Outdoor adventure sports equipment and accessories
- Commercial Kitchens, Restaurants & Hotel Construction Services
- Airlines and transport providers
- Energy, waste, water and utility products and services
Food Ingredients & Equipment
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Spices, sauces, seasonings, premixes & flavourings
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Baking ingredients, coking oils/fats, food preservatives, etc
- Flavourings & colorings; sweeteners, salts and texture ingredients
- Machinery for food processing, bottling/filling, freezing/chilling units
- Packaging materials, wrapping, labeling, cold storage, transport & logistics solutions
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage and hospitality industry in Kenya and Eastern Africa.