Sign up to Sponsor the Festival
Get out of the ordinary – Sponsor the Festival and stand out from the crowd!!
Sponsoring the AFMASS Food & Drink Festival is the best option to make your brands and company stand out from the competition, while taking advantage of the ambudant benefits offered by the organisers at the Festival.
Opportunities are available across several levels of sponsorship as below:
Sponsorship Packages
Opportunities are available to raise the profile of your brand as a Sponsor at the AFMASS Food & Drink Festival. Reach out to the organisers for the costs and benefits that come with each of the options . . .
PREMIUM SPONSORSHIP PACKAGES
TITLE SPONSOR
Exclusive to one company
Food & Beverage Festival Zone Sponsorship Packages
Taste of Kenya Drink Fest
Exclusive to one company
Taste of Kenya Coffee & Tea Fest
Exclusive to one company
Taste of Kenya Choma & Spice Fest
Exclusive to one company
Taste of Kenya Dairy & Cheese Fest
Exclusive to one company
Taste of Kenya Bake & Snack Fest
Exclusive to one company
Taste of Kenya Fruit Fiesta
Exclusive to one company
International Country Pavilions Zone
Exclusive to one company
Experience Zone Sponsorship Packages
VIP Hospitality Lounge Sponsor
Exclusive to one company
Exclusive to one company
Tours, Travel & Adventure Zone Sponsor
Exclusive to one company
Exclusive to one company
Open to as many sponsors as the categories available, including:
- Official Maize Flour Sponsor
- Official Rice Sponsor
- Official Wheat Flour Sponsor
- Official
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Official Processed Meat Products Sponsor
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Official Fish & Seafood Sponsor
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Official Pasta Sponsor
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Official Noodles Sponsor
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Official Cooking Oil Sponsor
- Official Beer Sponsor
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Official Wine Sponsor
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Official Rum Sponsor
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Official Vodka Sponsor
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Official Cream Liquer Sponsor
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Official Brandy Sponsor
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Official Cider Sponsor
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Official Gin Sponsor
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Official Tequila & Mezcal Sponsor
- Official Packaged Liquid Milk Sponsor
- Official Yoghurt Sponsor
- Official Ice Cream Sponsor
- Official Cheese Sponsor
- Official Butter & Cream Sponsor
- Official Fruits & Veg Sponsor
- Official Potato Products Sponsor
- Official Coconut Products Sponsor
- Official Baked Goods & Cake Sponsor
- Official Spices Sponsor
- Official Nuts & Legumes Sponsor
- Official Chocolate Sponsor
- Official Snacks Sponsor
- Official Jams & Marmalades Sponsor
- Official Water & Juice Sponsor
- Official Tea Sponsor
- Official Coffee Sponsor
Official Hotel Partner
Official Airline Partner
Official Logistics Partner
Audience Profile at the Festival
AFMASS Food & Drink Festival attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .
Local & Global Consumers & Food Enthusiasts
Looking for tasting experiences, new products, entertainment, family-friendly activities, and premium lifestyle exposure, including:
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Urban middle- and upper-income individuals and families
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Young professionals and trend-driven consumers
- Travellers and tourists
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Food lovers, home cooks, and lifestyle enthusiasts
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Explorers of new brands, flavours, and experiences
Importers, Retail & Trade Buyers
Seeking new products, supplier partnerships, exclusive deals, and market trends, such as:
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Supermarket and hypermarket buyers
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Distributors, wholesalers, and importers
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Convenience store and specialty shop owners
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E-commerce and online retail operators
Hospitality & Foodservice Buyers
Looking for HORECA machinery, ingredients, commodities, menu inspiration, and supplier connections, such as:
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Hotel and restaurant owners and managers
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Chefs, bakers, and menu developers
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Caterers and event planners
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Baristas, mixologists, and beverage professionals
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Hospitals and other institutional buyers
Food & Beverage Industry Investors & Managers
Seeking to discover innovations, partnerships, industry insights, and market expansion opportunities, such as:
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Food and beverage manufacturers and processors
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Brand owners and product developers
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Packaging, logistics, and supply chain providers
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Quality assurance and R&D professionals
International Delegations & Investors
Looking for market access, partnerships, distribution channels and investment opportunities, such as:
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Exporters and international brands
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Trade promotion organizations and embassies
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Investors and venture capitalists
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Market entry and expansion specialists
Agriculture & Primary Producers
Seeking market linkages, value addition opportunities, and industry insights, such as:
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Farmers and cooperatives (dairy, horticulture, coffee, tea, etc.)
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Agribusiness companies and input suppliers
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Agriculture sector value chain stakeholders
Students, Professionals & Emerging Talent
Looking for learning, inspiration, mentorship, and career opportunities, such as:
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Culinary students and hospitality trainees
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Food science and nutrition students
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Young entrepreneurs and startups
Government, NGOs & Industry Bodies
Seeking to Sector growth, policy engagement, and stakeholder collaboration, such as:
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Govt. regulators and policymakers
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Industry associations and chambers of commerce
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Development organizations and NGOs
- Diplomatic missions and embassies
What's on Show at the Festival?
The Expo areas at the AFMASS Food & Drink Festival showcase local, regional and international companies and start-ups in the following sectors:
Fresh & Packaged Food Products
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Baked goods, snacks and flours
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Packaged and processed foods - ready meals, fats/oils, confectionery products
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
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Ethnic, organic, “free-from” & health-focused foods
- Fruits & vegetables, preserves and spreads
Drinks & Beverages
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
Hospitality, Catering & Food Service Equipment & Furniture
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Kitchen equipment, cooking apparatus, dishwashers, refrigeration units
- Furniture, décor, linen, tables, chairs etc. that support food & drink venues
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Tableware, glassware, serving, point of sale systems etc
Services & Technology Solutions
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Technology: software for food traceability or POS, supply chain solutions, ordering systems etc.
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Consultancy, certification, quality assurance & laboratory testing services
Hospitality, Travel & Adventure Products & Services
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Hotels, Motels, Resorts, Camps and eco-tourism providers
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Travel Agencies & Tour Operators
- Outdoor adventure sports equipment and accessories
- Commercial Kitchens, Restaurants & Hotel Construction Services
- Airlines and transport providers
- Energy, waste, water and utility products and services
Food Ingredients & Equipment
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Spices, sauces, seasonings, premixes & flavourings
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Baking ingredients, coking oils/fats, food preservatives, etc
- Flavourings & colorings; sweeteners, salts and texture ingredients
- Machinery for food processing, bottling/filling, freezing/chilling units
- Packaging materials, wrapping, labeling, cold storage, transport & logistics solutions
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage and hospitality industry in Kenya and Eastern Africa.