VIP Hospitality Lounge
Taste. Discover. Experience. Premium Comfort. Valuable Connections.
The VIP Hospitality Zone at the AFMASS Food & Drink Festival offers an exclusive, premium experience designed for distinguished guests, industry leaders, sponsors, and key partners.
The elegant and comfortable space provides a refined environment to relax, network, and engage away from the main festival crowds.
Guests can enjoy curated food and beverage selections, including premium products from featured sponsors, served in a sophisticated setting with dedicated service.
The Zone is designed to facilitate high-level conversations and business connections, making it an ideal meeting point for executives, investors, and decision-makers across the food and beverage industry.
With enhanced amenities such as private seating areas, concierge-style service, and priority access to select festival experiences, the VIP Hospitality Zone elevates the overall event experience—offering comfort, exclusivity, and meaningful engagement at the heart of the festival.
Audience Profile at the Festival
AFMASS Food & Drink Festival attracts a diverse, high-quality audience that blends consumers, trade professionals, and industry decision-makers—creating a unique platform for both B2C engagement and B2B opportunities, from Kenya, Africa and beyond . . .
Local & Global Consumers & Food Enthusiasts
Looking for tasting experiences, new products, entertainment, family-friendly activities, and premium lifestyle exposure, including:
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Urban middle- and upper-income individuals and families
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Young professionals and trend-driven consumers
- Travellers and tourists
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Food lovers, home cooks, and lifestyle enthusiasts
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Explorers of new brands, flavours, and experiences
Importers, Retail & Trade Buyers
Seeking new products, supplier partnerships, exclusive deals, and market trends, such as:
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Supermarket and hypermarket buyers
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Distributors, wholesalers, and importers
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Convenience store and specialty shop owners
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E-commerce and online retail operators
Hospitality & Foodservice Buyers
Looking for HORECA machinery, ingredients, commodities, menu inspiration, and supplier connections, such as:
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Hotel and restaurant owners and managers
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Chefs, bakers, and menu developers
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Caterers and event planners
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Baristas, mixologists, and beverage professionals
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Hospitals and other institutional buyers
Food & Beverage Industry Investors & Managers
Seeking to discover innovations, partnerships, industry insights, and market expansion opportunities, such as:
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Food and beverage manufacturers and processors
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Brand owners and product developers
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Packaging, logistics, and supply chain providers
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Quality assurance and R&D professionals
International Delegations & Investors
Looking for market access, partnerships, distribution channels and investment opportunities, such as:
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Exporters and international brands
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Trade promotion organizations and embassies
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Investors and venture capitalists
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Market entry and expansion specialists
Agriculture & Primary Producers
Seeking market linkages, value addition opportunities, and industry insights, such as:
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Farmers and cooperatives (dairy, horticulture, coffee, tea, etc.)
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Agribusiness companies and input suppliers
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Agriculture sector value chain stakeholders
Students, Professionals & Emerging Talent
Looking for learning, inspiration, mentorship, and career opportunities, such as:
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Culinary students and hospitality trainees
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Food science and nutrition students
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Young entrepreneurs and startups
Government, NGOs & Industry Bodies
Seeking to Sector growth, policy engagement, and stakeholder collaboration, such as:
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Govt. regulators and policymakers
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Industry associations and chambers of commerce
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Development organizations and NGOs
- Diplomatic missions and embassies
What's on Show at the Festival?
The Expo areas at the AFMASS Food & Drink Festival showcase local, regional and international companies and start-ups in the following sectors:
Fresh & Packaged Food Products
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Baked goods, snacks and flours
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Packaged and processed foods - ready meals, fats/oils, confectionery products
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Meat, poultry, fish & seafood products
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Dairy, frozen & chilled foods
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Ethnic, organic, “free-from” & health-focused foods
- Fruits & vegetables, preserves and spreads
Drinks & Beverages
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Juices, water, soft drinks, energy drinks
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Tea, coffee, cocoa and related products
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Wine, beer, spirits, ciders
Hospitality, Catering & Food Service Equipment & Furniture
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Kitchen equipment, cooking apparatus, dishwashers, refrigeration units
- Furniture, décor, linen, tables, chairs etc. that support food & drink venues
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Tableware, glassware, serving, point of sale systems etc
Services & Technology Solutions
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Technology: software for food traceability or POS, supply chain solutions, ordering systems etc.
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Consultancy, certification, quality assurance & laboratory testing services
Hospitality, Travel & Adventure Products & Services
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Hotels, Motels, Resorts, Camps and eco-tourism providers
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Travel Agencies & Tour Operators
- Outdoor adventure sports equipment and accessories
- Commercial Kitchens, Restaurants & Hotel Construction Services
- Airlines and transport providers
- Energy, waste, water and utility products and services
Food Ingredients & Equipment
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Spices, sauces, seasonings, premixes & flavourings
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Baking ingredients, coking oils/fats, food preservatives, etc
- Flavourings & colorings; sweeteners, salts and texture ingredients
- Machinery for food processing, bottling/filling, freezing/chilling units
- Packaging materials, wrapping, labeling, cold storage, transport & logistics solutions
AFMASS Food & Drink Festival is the leading exhibition for the food & beverage and hospitality industry in Kenya and Eastern Africa.